With the number of brands competing to attract a particular target audience, it has become vital for businesses to transform their image and credibility in order to survive the test of time. In the world of branding, there are two solutions to this problem: a complete rebrand or a simple uplift. This applies to brand logos as well, aka the face of your brand.
The terms “uplift” and “rebrand” may seem similar, but we’re going to break them down for you so that you can tell the difference:
– A logo uplift is more like an upgrade of something that’s already in existence without any drastic changes. It is similar to “tweaking” or “modernizing.”
– A logo rebrand is a 180-degree change. It will see the introduction of new fonts, colors, and so on.
Over time, businesses grow and change, which means that they should stay up-to-date with current trends to retain their current customers and attain new ones. Stagnancy should always be avoided in the business world as you will risk losing your competitive edge.
Through a logo uplift (or branding uplift), you can:
– Give your business a new look
– Show that you are constantly adjusting over time
– Expand your reach and attract new customers, especially if millennials are part of your target audience
My brand has been around for a while. Do I need to uplift my logo?
Now, if you are arguing that you don’t want to change your logo because you’ve been in the market for a while and it’s working, we just have one thing to say: Even brands like Starbucks, Nike, and MacDonald’s have uplifted their logo and continue to do so every decade or so. Evolving is part of the journey.
How do you know it’s time to uplift your logo?
1. Your logo is outdated:
Consumers know the difference between a modern and appealing logo and one that is dull and boring. This means that refreshing your logo will be seen positively and will show consumers that you are up for change when needed.
2. Your competitors are getting a makeover:
If they are doing it, you should do so as well! Always be ahead of the game. This will show consumers that you are up to date with the modern world.
3. Your audience has changed:
If you entered a new market or have realized that your previous target audience has shifted, it’s time to transform your logo to fit the new audience better.
If you’ve released new products, new services, or merged with another business, it’s a sign that your brand is growing which means that your logo should change and grow with you!
Think your brand needs an uplift? Always do it with people who have proven years of experience across different industries and give the process the time it needs. Click here to book a free consultation with us to discuss the options.