- Read your latest blog post
- Sign up for an upcoming event
- Check out a new case study
- Take part in a prize draw or giveaway
- Buy something from your online store
- Read testimonials
Check out recent interviews
That said, you should approach every newsletter by providing your audience with immediate value. You’ll soon overstay your welcome if it seems like you’re sending emails to your subscribers just for the sake of it.
Newsletters should not follow a template; they need to add different values at different times. You can create different lists and personalize them. You can also send different content to different audience segments.
Your newsletter should include an appealing subject line and a powerful CTA (i.e. call-to-action). You should also give users the option to easily unsubscribe if they want to.
At this point, the main question is: How long should a newsletter be? The answer is about 20 lines of text or at most 200 words. But it’s not a general rule.