One of the best ways to build a list of potential clients and engaged subscribers is through a regular newsletter that includes your latest news, updates, services, and/or products. It is a personalized way to serve valuable content directly to a user’s inbox.
The role of a newsletter is to mainly inform and educate customers rather than drive sales. It shouldn’t sound like you’re trying to sell something, or else the prospect will possibly ignore you. Newsletters should give off a more helpful and informative vibe.
A newsletter can play different roles. It can invite users to:
– Read your latest blog post
– Sign up for an upcoming event
– Check out a new case study
– Take part in a prize draw or giveaway
– Buy something from your online store
– Read testimonials
Newsletters are a great way to reach users and are especially valuable because you have full control over the content that goes into them. You also have full control over the design of the entire layout.
That said, you should approach every newsletter by providing your audience with immediate value. You’ll soon overstay your welcome if it seems like you’re sending emails to your subscribers just for the sake of it.
Newsletters should not follow a template; they need to add different values at different times. You can create different lists and personalize them. You can also send different content to different audience segments.
Your newsletter should include an appealing subject line and a powerful CTA (i.e. call-to-action). You should also give users the option to easily unsubscribe if they want to.
At this point, the main question is: How long should a newsletter be? The answer is about 20 lines of text or at most 200 words. But it’s not a general rule.
If you need help with this, our experts are here to help! Reach out to us today to discuss things further.