Entrepreneurial marketing focuses heavily on the innovative nature of leaders in coming up with new ideas to stay ahead of the fold. That is why being creative and innovative are considered core competencies of entrepreneurial marketing.
2. Customer Focus
Entrepreneurial marketing gives heavy emphasis on establishing a connection with target audiences and maintaining a relationship with them. Entrepreneurs need to know how to satisfy their customers’ needs while keeping them loyal to their brand.
This includes assessing and controlling threats pertaining to entrepreneurs. This includes the identification of risk factors and making an active effort in trying to reduce or eliminate them.