When the word design comes up, many people tend to assume it is synonymous with style. In reality, design spans a wide range of different fields, focusing on aesthetics and function in all its elements.
Large creative agencies deserve credit where credit is due. They have the resources, the brains, and the experience. There is no denying that. However, hiring such a large-scale agency requires an extensive budget – one that will surely pay off in revenue in the future. But, many have argued against the hiring of a big design agency because of the vague dynamic of the client-agency relationship.Taking this into account, here are a few reasons why a small creative boutique agency is sometimes your best bet:
With most large agencies, it is not possible to just pick up your phone and contact the designer working on your project. If you have an inquiry, your only option is to contact the agency’s support or the department representative. You may also have no idea who the designer is because the project is executed under the company’s name. These barriers are typically not there when working with a creative boutique agency. In the latter, communication has no boundaries. A simple text to the designer is very common (and makes things so simple!).
When you pay for the services of a large agency, you are not only paying for your design, but also for the brand name, the employee salaries, the rental costs, etc. The cost package is usually very high and sometimes not affordable. While a boutique’s price would still cover these things, they’re usually on a much smaller scale.
If an employee at an agency has a crazy, unconventional idea about a project, the idea must pass through a hierarchal structure to get approval. At a small agency, however, the designer would simply consult with their co-workers or boss, impress the client with their grand idea, and call it a day.
This is not to say there is one rule that fits all as there are always some exceptions. So, it’s important to do your research before putting your business in someone else’s hands. Weigh the pros and cons of the available options and always keep an open mind. Talent and professionalism are certainly important, but it is also equally important to take aspects of support, communication, and cost into account when doing so.